Moss introduces its AW25 collection with a focus on confidence, ease and modern layering. At the centre of the campaign is model, writer and style curator Jason Jules, whose assured style and close relationship with the brand bring the story to life.
Effortless Everyday Dressing
The Moss AW25 collection takes a relaxed approach to menswear. Jackets, knitwear, trousers and tailoring come in soft constructions that ease winter’s stiffness.
Corduroy and moleskin return in reworked overshirts and jackets. These versatile staples suit commutes, coffee breaks and evenings with friends.
In addition, chunky knits, cashmere crewnecks and soft merinos layer seamlessly. They work just as well on a countryside walk as they do around a Sunday roast.
“Layering is about being ready for anything,” says Jules. Growing up without separate summer and winter wardrobes taught him to rely on timeless pieces. “You play with them and make them your own.”
Tailoring with a Modern Edge
Trousers in the collection reflect this philosophy. Pleats sit slightly higher on the waist, and leg widths vary to give options. “There’s this idea you have to wear one silhouette at a time — slim, wide, cropped,” Jules explains. “I don’t subscribe to that. You wear what fits you in that moment, that day.”
Meanwhile, outerwear steps into the spotlight. Utility overshirts feel easy and versatile, while the standout Epsom coat offers sharper definition. The double-breasted design comes with wide lapels, a loop belt and neat side pockets. Jules calls it “the epitome of luxury” and says it represents “everything about the collection — craft, confidence and quiet elegance.”
Designed to Last Beyond the Season
“AW25 builds on quality, comfort and fabric integrity,” explains Gabriella Brick, Head of Design at Moss. “From alpaca blends to moleskin, the pieces show attention to detail and will last well beyond one season.”
As a result, the collection balances durability with style. For Jules, confidence comes from simplicity:
“I’m not trying to make an impression on anyone. I did when I was a kid and failed miserably. Now it’s about enjoying clothes for what they are. If I feel great, that’s enough.”
Robbi Hicks, Head of Creative, adds: “We show our customer how to make an entrance without effort. Subtle moves — a knit draped over the shoulders, a hank tucked into a pocket — show intention without being overstated.”
Moss AW25: Good Company for the Season Ahead
The presence of Jason Jules sets the tone for AW25. This is a collection designed for real life: days out, weekends away and evenings well spent.
With versatile layering and refined tailoring, Moss AW25 helps men reset their wardrobes with confidence. The pieces feel effortless, adaptable and long-lasting.
Because the best company, as Jules reminds us, is always good company.