Better World Fragrance House, the luxury scent brand founded by global music artist Drake, has released its first eau de parfum. Named Summer Mink, the fragrance is available exclusively in the UK from 3 August at The Perfume Shop, both in-store and online.
This new release marks an important step for the brand, known for its mood-driven scent collections inspired by personal memories.
A Genderless Fragrance That Defies the Seasons
Summer Mink is a gender-neutral fragrance that blends contrast and sophistication. Inspired by the concept of wearing mink in summer, it challenges traditional ideas of season and style. The scent combines rich warmth with refreshing top notes, offering a unique balance that stands out in the luxury market.
Drake partnered once again with Michael Carby, senior perfumer at Givaudan, to develop this bold yet refined fragrance.
Fragrance Profile: Warm, Fresh and Unexpected
Described as an Amber Woody eau de parfum, Summer Mink opens with bright top notes of Italian citrus, clary sage, and petitgrain. The heart features jasmine sambac, rose oil, and warm spices, creating depth and texture. Finally, the scent settles into a soft base of vetiver, ambrofix, and creamy musk.
“Summer Mink was inspired by the yin-yang principle — blending warm, creamy base notes with cold spices and sparkling citruses,” said Carby. “We carefully selected each ingredient to reflect a global perspective and a better world.”
Bold Design Meets Elegant Craftsmanship
The bottle design reflects the scent’s core concept of contrast. A sleek navy globe sits atop a sharp rectangular base, wrapped in the brand’s signature midnight blue. This sculptural design makes the fragrance a visual statement as well as a sensory one.
“This launch is an exciting next step in our work with Drake,” said Lori Singer, President of Parlux Ltd. “Summer Mink blends meticulous scent development with striking design. It delivers a luxury fragrance experience that truly stands out.”
Fragrance Notes Summary
- Top: Italian Citrus, Clary Sage, Petitgrain
- Heart: Jasmine Sambac, Rose Oil, Spices
- Base: Vetiver, Ambrofix, Musk
Pricing and Availability
- 100ml Eau de Parfum
- Retail Price: £115
- Exclusively available at: The Perfume Shop (online and selected stores)
About Better World Fragrance House
Founded by Drake, Better World Fragrance House creates luxury scents rooted in emotion and memory. The brand works closely with Givaudan and Michael Carby to produce fragrances that elevate everyday life. Previous collections have included limited-edition candles and home scents, all designed to reflect personal experience.
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