The cookie giant is breaking into beverages with a fizzy, flavour-packed lineup, and Canada gets the first pour.
If you thought Crumbl was just about killer cookies, think again. The dessert juggernaut that’s been shaking up snack time across North America is now stirring up the beverage game, and it’s bringing a whole new level of fizz to Canada with its latest move: Dirty Sodas.
So, what exactly is a dirty soda?
Imagine your favourite classic soft drinks, but levelled up with all kinds of creative twists—cream, syrups, and unexpected flavour combos served up in an unmistakable pink Crumbl cup. It’s a cheeky, playful riff on the retro soda fountain experience, designed to pair seamlessly with Crumbl’s signature cookies and desserts.
Popularized in Utah and beloved across the American West, Dirty Sodas have built a cult following thanks to their nostalgic-meets-novelty appeal. Think classic soda shop meets modern customization. And now, they’ve landed at Crumbl with the brand’s signature sweet flair.
Crumbl is launching Dirty Sodas exclusively in Canada, a strategic, somewhat unexpected move that puts Canadian fans first in line to experience a trend that’s already taken over the U.S. One could say the North just beat the South to the sip.
Whether you’re loyal to cola, craving something citrusy, or chasing that “surprise me” thrill, Crumbl’s lineup of 40+ handcrafted concoctions has you covered. Sip on a Dirty Coconut Lime (Dr. Pepper, coconut cream, and a fresh lime wedge), the indulgent Nilla Bean (Coke, vanilla, and heavy cream), or the tropical-meets-electric Electric Storm (Sprite, blue raspberry, and coconut cream). Each is bursting with flavour and personality. Feeling bold? Build your own mix from a palette of syrups and creams to create a truly personalized soda experience. Freedom, indeed, in a cup.
Want to pair it like a pro?
Try a Nilla Bean with Crumbl’s warm Chocolate Chip Cookie—a classic meets a classic. Or go bold with an Electric Storm alongside the brand’s famous Pink Sugar cookie. The sugar rush is real and fully worth it.
To kick things off in style, Crumbl is rolling out exclusive merch for the first 100 early birds at any Canadian store on July 25, plus a double rewards points promo on Dirty Sodas from July 28 through August 8. So, whether you’re a crumb collector or just here for the cool cup and cooler drinks, there’s no better time to indulge.
Crumbl’s co-founder Sawyer Hemsley says it best: “Dirty Sodas give our fans more ways to mix, match, and make every visit their own.” And in a world craving both creativity and comfort, that’s a welcome sip of something new.
So next time you’re eyeing that cookie lineup, grab a Dirty Soda too—your taste buds will thank you.
Consider this your official permission slip to upgrade your drink order and your snack game. Dirty Sodas have landed, and Canada’s got the first pour.