Global footwear giant Crocs is set to open its first outlet store in London later this year, marking a major step in the brand’s UK retail expansion. The new location will be at London Designer Outlet (LDO) in Wembley Park, one of the capital’s top shopping and lifestyle destinations.
Spanning 1,456 sq. ft under a five-year lease, the store will feature the full Crocs range, including iconic clogs, comfort-first footwear for adults and kids, and a wide selection of Jibbitz™ charms for personalisation.
Strategically located next to Wembley Stadium, LDO draws more than 16 million visitors annually and houses over 70 outlet stores. The addition of Crocs is set to strengthen the outlet’s appeal to a younger, trend-led audience, with over half of shoppers currently under the age of 44.
“We are thrilled to welcome Crocs to London Designer Outlet,” said Matt Slade, Retail Director at Quintain, the developer behind Wembley Park.
“LDO is at the heart of one of London’s fastest-growing neighbourhoods, attracting a vibrant, multi-generational audience—including international students and young professionals. With its prime location next to Wembley Stadium and excellent transport links, we continue to see year-round high footfall.”
Crocs’ arrival aligns with its global growth strategy and rising popularity among Gen Z and millennial consumers. While the official opening date is yet to be announced, the store is expected to launch before the end of 2025.
Whether you’re shopping for on-trend footwear, customisable clogs, or discounted Crocs classics, the new store at London Designer Outlet promises to be a must-visit destination for comfort and style.