As with previous deep dives into brands like Filson or Patagonia, this guide focuses on clarity, usefulness and real-world wearability.
Below, you’ll find 7 brands like FARM Rio, alongside essential context about the brand itself, including its background, ownership and reputation.
What defines brands like FARM Rio?
Before exploring alternatives, it’s important to understand what shoppers usually mean when they search for brands similar to FARM Rio. In most cases, they aren’t simply looking for colour. Instead, they’re drawn to a specific design philosophy.
Typically, brands in this category share several defining traits:
- Bold, expressive prints, often inspired by nature, travel and culture
- Relaxed yet statement silhouettes, including puff sleeves, tiered skirts and wide-leg trousers
- An optimistic, joyful tone that feels deliberate rather than novelty-led
- Pieces designed to stand alone, requiring minimal styling effort
- A strong and consistent brand identity, rather than trend chasing
As a result, these brands appeal to shoppers who want their outfits to feel complete the moment they put them on. In other words, the clothes do the work for you.
The story behind FARM Rio
FARM Rio was founded in 1997 in Rio de Janeiro, originally starting as a small creative project selling clothing at a local independent fashion market. Over time, what began as a grassroots venture grew steadily into one of Brazil’s most recognisable fashion brands.
From the outset, the brand positioned itself as more than just a clothing label. Instead, FARM Rio presented itself as a creative collective, drawing inspiration from music, art, nature and everyday life in Rio. Consequently, its designs have always prioritised emotion, colour and cultural expression over fleeting trends.
Even today, as the brand operates on an international scale, that original philosophy remains central to its identity.
Is FARM Rio a British brand?
No. FARM Rio is not a British brand. Rather, it is a Brazilian label, founded and creatively rooted in Rio de Janeiro.
That said, despite its Brazilian origins, FARM Rio has built a strong presence in the UK through major retailers and online platforms. As a result, many British shoppers encounter the brand without realising its South American heritage.
Who is FARM Rio owned by?
FARM Rio operates within a larger fashion group structure. Specifically, the brand is associated with Grupo SOMA, a major Brazilian fashion group that later became part of a larger merged fashion entity.
Nevertheless, despite this corporate backing, FARM Rio continues to operate with a clear and consistent creative identity. Importantly, its design language has remained recognisable, even as the business has scaled globally.
Is FARM Rio a good brand?
Overall, FARM Rio is widely regarded as a strong brand for statement fashion, particularly among shoppers who value originality and visual impact.
Its key strengths include:
- Instantly recognisable prints
- A consistent and cohesive brand identity
- Pieces designed to act as full outfits rather than styling challenges
In terms of quality, fabrics and construction are generally solid for the mid-to-premium price point. However, as with most fashion brands, quality can vary between collections and individual garments. Therefore, it’s worth assessing each piece on its own merits.
From a sustainability perspective, the brand highlights various initiatives and certifications at group level. Still, shoppers who prioritise transparency may prefer to evaluate materials, longevity and care requirements on an item-by-item basis.
Ultimately, FARM Rio’s biggest strength is longevity of style. Rather than feeling disposable, its pieces are designed to be memorable, re-worn and styled repeatedly.
7 brands like FARM Rio to know
Below are seven brands that capture a similar spirit to FARM Rio. While each one interprets joyful fashion differently, all share a commitment to colour, personality and confident design.
1. Never Fully Dressed
First and foremost, Never Fully Dressed is one of the closest UK-based equivalents to FARM Rio. The London label is known for its vibrant prints, flattering cuts and emphasis on versatility.
Why it’s similar:
- Bold use of colour and pattern
- Pieces designed to be styled multiple ways
- Joyful yet practical aesthetic
As a result, this brand is ideal if you love statement dressing but want pieces that work effortlessly in everyday life.
2. RIXO
By contrast, RIXO approaches print from a more vintage-inspired, glamorous perspective. Its designs often feel more polished and occasion-focused, while still retaining individuality.
Why it’s similar:
- Print-led collections
- Strong focus on dresses
- Suitable for events and special occasions
Therefore, if FARM Rio feels a little too playful for your personal style, RIXO offers a more refined alternative.
3. Stine Goya
Meanwhile, Stine Goya delivers bold colour through a distinctly modern, Scandinavian lens. The brand combines artistic prints with clean, contemporary silhouettes.
Why it’s similar:
- Confident and creative use of colour
- Clear, fashion-forward direction
- Statement pieces designed to last
Consequently, Stine Goya is well suited to those who enjoy bold fashion but prefer a more structured, editorial feel.
4. La DoubleJ
La DoubleJ takes maximalism to its natural conclusion. Unsurprisingly, the Italian brand is unapologetically bold, with expressive prints and dramatic silhouettes.
Why it’s similar:
- High-impact visual identity
- Celebration of colour, culture and craftsmanship
- Fashion as confident self-expression
Although it sits at a higher price point, it remains one of the strongest alternatives in terms of boldness and personality.
5. Boden
On the other hand, Boden offers a more restrained, British take on colourful fashion. Prints are playful but balanced with practical shapes and everyday fabrics.
Why it’s similar:
- Cheerful, approachable prints
- Wearable, flattering silhouettes
- Easy integration into existing wardrobes
As such, Boden is ideal if you want colour without committing to full maximalism.
6. GANNI
While not a direct aesthetic match, GANNI shares FARM Rio’s belief in fashion as a form of self-expression. The Danish brand blends playful details with more minimalist foundations.
Why it’s similar:
- Strong and recognisable brand personality
- Expressive design without excess
- Easy-to-style statement pieces
In particular, GANNI works well for shoppers transitioning from neutral wardrobes into bolder fashion choices.
7. Anthropologie (print-led edits)
Finally, Anthropologie regularly curates collections that align closely with the FARM Rio aesthetic. This includes both in-house designs and third-party brands.
Why it’s similar:
- Artistic, feminine prints
- Statement dresses and separates
- A wide range of styles and price points
As a result, it’s a useful destination for discovering multiple FARM Rio-style brands in one place.
How to wear bold, print-led fashion confidently
Although print-heavy fashion can feel intimidating at first, a few simple styling principles make it far more approachable.
- Firstly, let one piece lead: choose a standout dress, blouse or co-ord and keep everything else understated.
- Secondly, anchor with neutrals: white trainers, tan sandals and minimal jewellery help balance bold colour.
- Additionally, prioritise familiar silhouettes: bold prints work best when paired with shapes you already know suit you.
- Finally, think longevity: the most successful statement pieces are the ones you reach for again and again.
Building a FARM Rio-inspired wardrobe
Importantly, you don’t need a wardrobe full of prints to capture the look. Instead, a small, well-chosen edit goes much further:
- One printed midi or maxi dress
- One bold blouse for everyday wear
- One co-ord set that works together or separately
- Neutral accessories to ground colour
In this way, you achieve impact without overwhelming your wardrobe.
Final thoughts
FARM Rio has become a benchmark for joyful, expressive fashion for good reason. Its clothes are bold, optimistic and unmistakably individual. Whether you invest directly in FARM Rio or explore the 7 brands like FARM Rio featured above, the appeal lies in dressing with confidence and intention.
Ultimately, colour, when done well, isn’t intimidating. Instead, it’s empowering, memorable and refreshingly modern.