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As one of the four official Fashion Capitals in the world, London is a hotspot for the opening of new stores. Brands frequently choose to locate their flagships, concepts and specialist retail opportunities in the beating heart of British fashion. A very exciting place for a fashion-lover, London stores often offer new experiences removed from the traditional physical stores. Imagine cleverly reimagined spaces, specially curated products and the offering of personalised services, perfect to be captured on Instagram and TikTok. Shopping here often provides a real immersive event. Here are the ones opening 2023 which you absolutely have to visit.
1 – Sephora UK
Finally, Sephora opens its first official flagship store in the UK. Arriving in London in Spring 2023. Sephora brings its huge collection of beauty brands and services to be enjoyed in person by UK customers. Indeed, expect classic favourites such as Fenty, Tarts Cosmetics and JVN haircare. Also enjoy the own brand Sephora Collection. Furthermore, hoping to make an impression, the new flagship store will also launch a range of new brands to the UK, such as Makeup By Mario. Definitely expect bespoke services, limited edition pop-ups and a brand new make-up shopping experience.
2 – Rolex London
A three floor Rolex flagship designed by Rolex Geneva opens at 34 Old Bond Street in 2023. Anticipate a keen focus on client hospitality and the history of Rolex. The space is expected to celebrate the history of this iconic brand in the UK. Moving from its current boutique in Bond Street to the new location on Old Bond Street will increase the size of the shop by 8x. Evidently, this is a clear reflection of the significance of the London market. Customers will be offered a timeless, luxury experience. Freely enjoy the space, expertise and artistry that the new store offers.
3 – IKEA London
Perhaps the most anticipated opening in London for Autumn 2023! IKEA on Oxford Street fills the old Topshop space opposite Oxford Street Underground Station. Over 100,000sq ft of space will see more than 5,000 products on display. Many will be available to buy and take home on the same day. In addition, furniture will be available to buy for home delivery, and the famous IKEA cafe will be ready to serve its iconic Swedish meatballs. This opening saves millions of Londoners the trip outside of London to find IKEA products.
4 – Bang & Olufsen
Located near Hanover Square in the heart of Mayfair, the Danish electronics specialist is opening a luxury shopping hub in early 2023. A huge space specially reserved for the brand creates an optimal environment for shoppers to experience and trial its different equipment. In addition, the store will offer a state-of-the-art demonstration space. It will also host curated events such as podcast recordings and special guests, live workshops and live music.
5 – Goyard
Godard is famous for their notorious tote bags and leather trunks. Therefore, fans will be pleased to hear its relocation to a bigger store on Mount Street, Mayfair in 2023. Indeed, this will be the stage for the re-launch of its new flagship UK store. The bigger space allows the brand to display the entire product range alongside providing a specifically crafted customer experience. Shoppers will be able to explore the range in space and style. Go and make the most of a custom shopping experience, exclusive items and gorgeous products.
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