Premium fashion and lifestyle brand Alo will return as the Official Wellness Partner of London Fashion Week.
Renowned for producing luxury activewear, rooted in mind-body wellness, this year the apparel retailer presents the ‘Alo Oasis’, an immersive wellness sanctuary at the prestigious 1 Hotel Mayfair, offering a serene escape during Fashion Week.
Building on the success of last season’s debut, the four-day event reaffirms Alo’s commitment to cultivating a vibrant wellness community, inviting guests to unwind and recharge in the heart of London, providing a “tranquil retreat amidst the fast-paced Fashion Week schedule while seamlessly blending wellness and fashion”.
With a focus on sustainability, and well-being, guests attending the transformative experience can look forward to a thoughtfully curated program featuring:
- Studio movement & mindfulness classes led by expert Alo instructors
- A wellness-inspired menu designed to nourish the body and mind
- Holistic beauty treatments and restorative therapies to restore balance and vitality
To elevate the experience, Alo has partnered with leading wellness, beauty, and self-care brands:
- Solice Health will provide a range of restorative therapies designed to support the nervous system, including IV therapy, NAD booster shots, Reiki, and acupuncture.
- REVIV will offer cutting-edge wellness treatments, including hydration therapy and vitamin-infused IV drips.
- BTL will showcase its innovative body-sculpting and skin-tightening technology, helping guests achieve peak wellness and confidence.
- 111SKIN will provide rejuvenating facials and targeted skincare treatments, ensuring guests leave feeling refreshed and radiant.
- May On will offer personalised insights, aligning guests with their cosmic energies for the year ahead.
- Bala, the cult-favourite fitness accessories brand, will be featured in movement sessions, integrating resistance-based training for a sculpting, full-body experience.
- GHD will provide exclusive styling services, ensuring guests seamlessly transition from runway shows to afterparties.
Additionally, the ‘Alo Oasis’ will also serve as the official host of London Fashion Week’s dedicated Models Lounge.
In partnership with the British Fashion Council, the area will provide a private space where models can relax and recharge.